What is Mailing Concepts? Instead of just sending out a traditional solo direct mail campaign, Mailing Concepts combines your direct mail with 7 digital technologies to create an omni-channel experience that increases your return on investment by reaching your target audience on multiple channels simultaneously. How does it work?

Your direct mail pieces are mailed out to your mailing list. Then Mailing Concepts touches your audience simultaneously across the web while tracking engagement – including visits to your website. We provide a custom dashboard so you can easily track all of your campaign’s performance in real-time! Mailing Concepts is comprised of 7 digital technologies geared towards getting you the best results. These 7 technologies include:

• SocialMatch – Deliver ads on Facebook & Instagram to your mailing list before your mail is delivered

• Mail Tracking – Track and record exactly when your mailing hits mailboxes on a per piece level

• Informed Delivery – Your mail piece is accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS

• Call Tracking – Real time updates and recordings of every call you’ve received as a result of your mailing

• Online Follow-Up – After leaving your website, prospects will see your ads throughout the Google Display Network, driving them back to your website

• Social Media Follow-Up – Continue the touch points of your ads by displaying them on Facebook and Instagram feeds

• LEADMatch – Track and record anonymous website visitors as a result of your mailing AND mail to website visitors who came not as a result of your mailing

Would you like to see how it all works?